Beskrivelser og forklaringer af nøgletal og definitioner vil løbende blive opdateret her, i takt med at de bliver tilgængelige i de officielle data.
| Nøgletal | Indicator | Definition |
|---|---|---|
| Brugere | ||
| Brugere | Real Users | The number of people in the audience of the media |
| Dækning | Reach | The share of the audience in the media of the target group |
| Brugersammensætning | Audience composition | The share of the target group in the audience of the media |
| Andel af brugere | Audience share | The share of the audience of the media in the total audience of all media |
| Affinitet | Affinity index | The ratio of the share of the target group in the total audience of the media to its share in the population |
| Sidevisninger og besøg | ||
| Sidevisninger | Views | The total number of contacts with media distinguished by the event depending on media channel (websites - opening a page, applications - opening a view, tv or radio - switching to a channel) |
| Besøg | Visits | The total number of strings of views of the single medium by the single person in the audience of the given media, where consecutive views are separated by less than 30 minutes |
| Sammensætning af sidevisninger | Views composition | The share of the target group views of the media in the total audience views of it |
| Andel af sidevisninger | Views share | The share of the number of views of the given media in the number of views of all media |
| Gns. antal sidevisninger pr. bruger | Views per real users | Average number of views of the person |
| Gns. antal besøg pr. bruger | Visits per real user | Average number of visits of the person |